Peet’s Coffee Franchise: How Much Does It Cost?

Initial Investment

Opening a Peet’s Coffee franchise requires a total investment of approximately $300,000 to $700,000, depending on location and store size.

Franchise Fee

The franchise fee is typically $25,000–$35,000, which grants you the rights to operate under the Peet’s Coffee brand.

Real Estate & Setup Costs

Most of the investment goes into store construction, equipment, and interior design. Location matters, prime urban areas cost more.

Royalties & Ongoing Fees

Peet’s Coffee charges a royalty fee of around 6% of gross sales, plus marketing contributions. This helps maintain brand standards and promotional campaigns.

Training & Support

Peet’s Coffee provides comprehensive training for franchisees and staff, ensuring you can deliver quality coffee and service from day one.

Benefits of Owning a Peet’s Franchise

– Recognized brand with loyal customers – Proven business model – Marketing and operational support – Access to premium coffee products

Things to Consider

– Initial investment is significant – Location and competition impact success – Royalties and operational costs must be managed carefully