Opening a Peet’s Coffee franchise requires a total investment of approximately $300,000 to $700,000, depending on location and store size.
Franchise Fee
The franchise fee is typically $25,000–$35,000, which grants you the rights to operate under the Peet’s Coffee brand.
Real Estate & Setup Costs
Most of the investment goes into store construction, equipment, and interior design. Location matters, prime urban areas cost more.
Royalties & Ongoing Fees
Peet’s Coffee charges a royalty fee of around 6% of gross sales, plus marketing contributions. This helps maintain brand standards and promotional campaigns.
Training & Support
Peet’s Coffee provides comprehensive training for franchisees and staff, ensuring you can deliver quality coffee and service from day one.
Benefits of Owning a Peet’s Franchise
– Recognized brand with loyal customers– Proven business model– Marketing and operational support– Access to premium coffee products
Things to Consider
– Initial investment is significant– Location and competition impact success– Royalties and operational costs must be managed carefully