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Leader In Focus
Beyond Franchising: The CEO Life Model
With over 15 years in the financial services sector, Joey Antwi Kusi didn’t just pivot careers—he redefined his purpose. In this inspiring profile, we follow Joey’s journey from boardroom consulting to owning and managing multiple McDonald’s restaurants in the UK. Leveraging his deep financial acumen and passion for inclusive leadership, Joey has built a high-performance team of 300+ employees, driven by metrics, mentorship, and mission. Beyond operations, he is a vocal advocate for diversity and community empowerment. This article delves into the mindset and strategic playbook behind his growing empire and offers timeless advice for corporate professionals considering a leap into franchising.