U.S. Polo Assn., the official brand of the United States Polo Association (USPA), announced a remarkable achievement, reporting a record-breaking $2.4 billion in global retail sales for 2023.
This remarkable growth can be attributed to the brand’s expansion efforts across various regions worldwide.
The brand has expanded rapidly, establishing a strong presence in 190 countries. With more than 1,100 U.S. Polo Assn. retail stores and numerous wholesale outlets in department stores, sporting goods channels, independent retailers, and online platforms, its footprint continues to grow. U.S. Polo Assn. is making strides in the retail industry, emerging as one of the largest global licensed sports brands. According to License Global, it ranks among the top five alongside prominent names like the NFL, MLB, and NBA.
U.S. Polo Assn.’s success is attributed to its global approach to expanding its store network worldwide. The brand has expanded its global fleet to include more than 1,100 U.S. Polo Assn. stores, with plans to reach over 1,500 in the coming years. In 2023, the brand focused on enhancing both new and existing strategic stores worldwide with a refined brand and sports concept. This effort aims to offer consumers an authentic experience when interacting with the brand.
U.S. Polo Assn. also built on its successful digital strategies to generate record growth in e-commerce, with some 50 brand sites in 20 languages in 2023. U.S. Polo Assn. continues to grow its digital presence and global momentum on social media, with some 8 million followers worldwide.
“Our global team and strategic partners around the world delivered another record financial performance in 2023 while also achieving many major milestones across our product lines and global expansion efforts,” noted J. Michael Prince, President & CEO of USPA Global. “We continue to execute our aggressive product, store, digital, and international growth strategies to further expand our global footprint in key cities and markets worldwide, while also increasing the overall interest in the sport of polo.”
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Rapid global expansion and digital presence
With a presence in 190 countries, U.S. Polo Assn. operates more than 1,100 retail stores globally, along with numerous wholesale locations and e-commerce platforms.
The brand continues to expand its retail footprint, with plans to surpass 1,500 stores in the near future.
About U.S. Polo Assn. and USPA Global
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), which is one of the oldest sports governing bodies in the United States, established in 1890. With a global presence valued in the billions of dollars and distribution spanning over 1,100 U.S. Polo Assn. retail stores, along with thousands of other distribution points, the brand offers apparel, accessories, and footwear for men, women, and children in over 190 countries worldwide. Recently, U.S. Polo Assn. entered into a multi-year agreement with ESPN to broadcast several premier polo championships worldwide, sponsored by the brand. This partnership has introduced the exhilarating sport to millions of sports enthusiasts around the globe for the first time.
U.S. Polo Assn. has maintained its position as one of the top global sports licensors, consistently ranking alongside renowned names like the NFL, NBA, and MLB, according to License Global. Furthermore, the brand’s sport-inspired approach has garnered recognition worldwide, earning awards for its global growth, expansion, licensing, and digital achievements. Over the past five years, U.S. Polo Assn. has experienced remarkable success as a global brand, leading to features in esteemed publications such as Forbes, Fortune, Modern Retail, and GQ, as well as appearances on platforms like Yahoo Finance and Bloomberg, among other prominent media outlets worldwide.
