boycotting Starbucks: You may have seen social media pages where people are calling for a boycott of Starbucks, leaving many confused. The protest is building from so many issues that it’s becoming increasingly difficult to keep track of it. Here’s a look at the drama going on behind the national coffee chain and why so many people are not able to buy from the brand.
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boycotting Starbucks
Boycotts over tensions in the Middle East
Starbucks and the union that organizes its workers are now suing each other in federal court over a social media post the workers’ union sent out to support Palestinians in the wake of the Israel-Hamas war.
In October, the company also accused Starbucks Workers United of trademark infringement in federal court after the union made a social media post saying “Solidarity with Palestine!” just days after the Hamas attack on Israel that killed 1,200 people and took 240 hostage.
Starbucks Workers United counter-sued Starbucks, asking a Pennsylvania federal court to rule that it can continue to use its name and similar logo, and that “Starbucks has defamed the union by implying that it supports terrorism and violence.” boycotting Starbucks
Starbucks has completely distanced itself from the workers union’s pro-Palestine stance, issuing an official statement that read: “We unequivocally condemn these acts of terrorism, hate, and violence, and disagree with the statements and views expressed by Workers United and its members.” Starbucks also noted in the statement that angry and hurt customers have fought with employees in its stores and sent graphic and violent messages to the company’s customer service staff due to the union’s social media posts.
The official statement by the coffee chain may spark even more outrage.
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The TikTok data center shows that #boycottstarbucks was used in nearly 5,000 posts over the past 30 days, which have been viewed more than 42 million times. In total, there are about 17,000 posts with this hashtag that have been viewed more than 175,000 times.
Although Starbucks admits it has lost many customers because of the union’s tweet showing solidarity with Palestinians, many of those boycotting Starbucks include pro-Palestinian supporters. Popular posts on TikTok, some with more than 100,000 likes, show users expressing their dissatisfaction with the company using #boycottstarbucks along with #freePalestine. boycotting Starbucks
Other videos show pro-Palestinian organizers in front of a Starbucks store in New York City chanting slogans that appear to support genocide.
Following the Hamas attacks, Israel bombed Gaza. At least 17,487 Palestinians have been killed since the October 7 attacks, according to the Gaza Health Ministry. Protesters across the country had demanded a ceasefire.
Starbucks losing money
This is unrelated to the boycott, but it’s very important to note that Starbucks’ market value has fallen by more than $11 billion, a 9.4% drop, over the past month. The coffee chain’s stock fell 1.6% on Dec. 7, marking its seventh consecutive market session of decline.
Union protests
The ongoing boycott of Starbucks hasn’t just been limited to consumer boycotts. The barrage of lawsuits between the company and its employees has become a major example of how confrontational the two sides have become over the past few years. boycotting Starbucks
Starbucks Workers United, representing thousands of baristas at about 340 locations nationwide, is still trying to get its first union contract.
The saga between the corporation and its workers goes back to 2021, when a Starbucks store in Buffalo, N.Y., was the first in the country to unionize. Since then, hundreds of stores across the country have followed suit.
In New Jersey, five Starbucks locations have agreed to unionize, the most recent being a store in Roxbury Township in August of this year. The others are in Hopewell, Hamilton, Summit and Montclair. boycotting Starbucks
Starbucks workers want to negotiate pay raises, better working conditions, scheduling and other issues.
