Fast-Food Franchise Mascots:- When you think of fast-food places like McDonald’s or Taco Bell,. You might remember their famous characters like Ronald McDonald or the Taco Bell chihuahua. These characters are like the faces of the restaurants, just as important as the food they serve. They make the place feel friendly and familiar. Plus, seeing them can make you feel good and remind you of your favourite meals there.
Fast-Food Franchise Mascots of All-Time
Blimpie Bear, Blimpie
Year Launched: 1986
Claim to fame: Blimpie Bear’s face could be seen in print ads dating back to 1986, according to Daily Meal. He started as a cartoon character and became a live mascot who wore a white shirt and green or striped shorts.
Why we love him: Who doesn’t love an animal mascot and sandwiches?
The King, Burger King
Year Launched: 1955
Claim to fame: The King lets kids know that Burger King is “Where Kids are King” and has been the face of the fast-food chain since 1955. Featured in commercials in the 1960s. Burger King tapped Fred Barton to be the “Marvelous Magical Burger King’‘ a decade later to keep up with McDonald’s characters, according to dailymeal.com.
Why we love him: Despite comments about The King’s creepiness and the fact he was shelved in 2011 for a healthier ad campaign, The king is seemingly never going to be dethroned. He has made appearances in commercials in recent years and will likely remain a fixture at Burger King.
Happy Star, Carl’s Jr./Hardee’s
Year Launched: 1963
Claim to fame: The mascot saves people from a boring, monotonous breakfast, lunch and dinner.
Why we love him: According to his LinkedIn page, Happy Star is fun to hang out with.
Fudgie the Whale, Carvel
Year Launched: 1977
Claim to fame: After first appearing as a whale-shaped cake for Father’s Day, Fudgie the Whale became larger than life as the brand’s mascot.
Why we love him: He’s relatable, funny and has even tried to take Mr. Mets’ job!
Cows, Chick-fil-A
Year Launched: 1995
Claim to fame: Chick-fil-A once had a mascot called Doodles, but then Holstein cows moo-ved into the top spot in the 1990s. The lovable cattle tell us to “Eat Mor Chikin!”
We love those cows because they’re not just about making us laugh and selling chicken sandwiches. There’s something deeper to them. The guy who started it all, S. Truett Cathy, wrote in his inspiring book “Eat Mor Chikin: Inspire More People” that those cows teach us to grab the chances life gives us.
Churchie the Chicken, Church’s Chicken
Year launched: 1950s
Claim to fame: While the original Churchie was a human chef, it wasn’t until three decades later that Churchie became a giant chicken. According to mashed.com, this transformation seems to coincide with the release of the brand’s Church’s Big Sandwich in the 1980s.
Why we love him: He is a fun-loving chicken that makes people happy!
Curly Top, Dairy Queen
Year Launched: 1972
Dairy Queen has had a few mascots over the years, like Curly the Clown, Little Miss Dairy Queen, and Eskimo Girl. But they made Curly Top to be a mascot that looks like their ice cream cone, meant to appear in person.
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Ronald McDonald, McDonald’s
Year Launched: 1963
Back in 1963, Ronald McDonald burst onto the scene in a charming audience with his playful clown persona. He quickly became a beloved figure at McDonald’s, even before other characters joined him in McDonald’s. Today, he’s a staple of the Golden Arches, embodying the spirit of fun and joy for generations of customers.
We love Ronald McDonald because he brings back memories, and he also helps sick kids. At the Ronald McDonald House Charities, they help kids and their families by giving them a place to stay and support when they have to travel for medical treatment.”
Melinda Lou, Wendy’s
Year launched: 1970s
Claim to fame: Melinda Lou is the daughter of Wendy’s founder, Dave Thomas.
Why we love her: This mascot captures our hearts because it’s based on a father’s love for his daughter. While she dressed the part of Wendy with pigtails and a blue and white dress, Wendy primarily lived as a drawing. The imagery has stayed the same for five decades, but Wendy’s red locks went grey in Canada after a female journalist lost her job for not dying her hair. She even went emo in London!